CEO ICONO A/S
Medlem siden / member since 2006
"Design is a sometimes uneasy combination of the artistic and the commercial. But this friction sparks a creativity that fascinates me."
Peter has a strong interest in creating dialogue between design disciplines and their business and cultural clients. He founded BYSTED A/S as a cross-disciplinary consultancy - developing it into one of Denmark's largest and most successful design and communication companies. He then served as Rector of The Danish Design School for two years, after selling the company in 2007. Now, with ICONO, he is extending his vision of an integrated, multidisciplinary agency.
With a background as an architect and industrial designer Peter's work covers a wide spectrum in itself: brand and visual identity programmes for major companies like DONG Energy, Falck, and Nykredit; lighting design for Louis Poulsen; and exhibition projects like the Danish EXPO 2000 pavilion in Germany, and the joint Nordic pavilion at EXPO 2005 in Japan.
Profil / ProfileCEO ICONO A/S
ICONO is an integrated design consultancy. We create innovative concepts and products and support our clients in bringing them to life.
Danish Design Council
2011 - 2014
INDEX Award A/S 2010 – 2012
PETER BYSTED DESIGN
November 2009 – 2012
Peter Bysted Design activities now a part of ICONO A/S
Reliance A/S 2009 – 2012
Danish Design Centre 2008 – 2011
The Danish Design School, Copenhagen 2007 – 2009
Founder, owner and CEO
Bysted A/S 1987 – 2007
Bysted A/S sold to Intellecta AB 2007
Head of Communication Design Department, Skolen for Brugskunst 1983 – 1987
Peter Bysted Design
January 1981 – 1983
Architect, Industrial designer, Friis and Moltke, architects, Aarhus, 1978 – 1981
Kompetencer / CompetenciesIndustrial design
Corporate visual identity