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Peter Bysted

Medlem siden / member since 2006

"Design is a sometimes uneasy combination of the artistic and the commercial. But this friction sparks a creativity that fascinates me."

Peter has a strong interest in creating dialogue between design disciplines and their business and cultural clients. He founded BYSTED A/S as a cross-disciplinary consultancy - developing it into one of Denmark's largest and most successful design and communication companies. He then served as Rector of The Danish Design School for two years, after selling the company in 2007. Now, with ICONO, he is extending his vision of an integrated, multidisciplinary agency.
With a background as an architect and industrial designer Peter's work covers a wide spectrum in itself: brand and visual identity programmes for major companies like DONG Energy, Falck, and Nykredit; lighting design for Louis Poulsen; and exhibition projects like the Danish EXPO 2000 pavilion in Germany, and the joint Nordic pavilion at EXPO 2005 in Japan.

Profil / Profile

ICONO is an integrated design consultancy. We create innovative concepts and products and support our clients in bringing them to life.

Albertsen Fonden

Vice chairman
Danish Design Council


Board member
Kontrapunkt A/S
2011 - 2014

Board member
INDEX Award A/S 2010 – 2012

November 2009 – 2012

Peter Bysted Design activities now a part of ICONO A/S

Board member
Reliance A/S 2009 – 2012

Board member
Danish Design Centre 2008 – 2011

The Danish Design School, Copenhagen 2007 – 2009

Founder, owner and CEO
Bysted A/S 1987 – 2007
Bysted A/S sold to Intellecta AB 2007

Head of Communication Design Department, Skolen for Brugskunst 1983 – 1987

Peter Bysted Design
January 1981 – 1983

Architect, Industrial designer, Friis and Moltke, architects, Aarhus, 1978 – 1981

Kompetencer / Competencies

Industrial design

Interaction design


Branding strategy

Corporate visual identity

Experiential design

Project management

Uddannelse / Education

Architect MAA
Aarhus School of Architecture 1978