Founder and Creative director of Urgent.Agency
Medlem siden / member since 2015
Mads is a specialist in connecting design practice and strategy and has been driving a broad range of design and branding projects for clients including d’Angleterre, Novo Nordisk, The Danish Parliament, Tate Modern, Bang & Olufsen, Arla and the Danish Broadcasting Corporation.
Profil / ProfileMads has 15 years of professional experience, including 3 as Creative Director at Kontrapunkt and 3 years’ employment in London focusing on Art and Lifestyle, and 10 years in Denmark focusing on strategic design and brand development at his own award-winning design agencies.
Mads is currently an Honorary Affiliate Professor at Designskolen Kolding. He holds a BA in Architecture and 2 Master degrees in Design. (A MA in Design from The Royal Danish Academy of Fine Arts Schools of Architecture, Design and Conservation and a MA in Design Method and Research, from the Danish Center for Design Research).
He has received several design prizes, including most recently the Knud V. Engelhardt Memorial Fund, Red Dot - Best of the Best and Creative Circel Gold Award
Mads is an active speaker and design debater, as well as visiting professor and assessor at Denmark’s four creative higher education institutions.